Designed retail display Point Of Purchase labels for Prevue Pet Products’ small animal exercise wheel series. The one-piece label was easy to apply, and the featured animal represented the animal size appropriate for the wheel. The die cut added motion to the label and gave an immediate representation of how the wheel would be used. Also created the E-Z wordmark, with the silhouetted animal in the wheel replacing the hyphen.

PROJECT CREDITS

CLIENT // Prevue Pet Products
PROJECT // P.O.P. Labels for small animal exercise wheels
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers
LINK // Prevue Pet Products