Worked with the Weiser Group for two years of membership drive ads for the National Venture Capital Association (NVCA).

The first year, we tracked down photographers in the three profiled member locations, and coordinated portrait photoshoots. From there, worked with the client and designed the ad series, which were printed as sheets for mailing and also printed in trade magazines.

For the second year, NVCA wanted to pull back to a minimum campaign, for which I designed a bar chart-like ad series which fit the two different concepts they wanted to pursue. The first ad “So What Has NVCA Done For You Lately” ad got straight to the point, and “Presenting the A List…” ad listed the entire NVCA membership list.

PROJECT CREDITS

CLIENT // The Weiser Walek Group
PROJECT // NVCA Membership Drive Campaigns
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // client
PHOTOGRAPHY // various
LINK // NVCA