The Society of Typographic Arts (STA) was looking to revive an annual tradition of inviting Chicago-region designers to submit their work to a jury for possible inclusion in the Chicago Design Archive. The goal was fourfold: preserve new work alongside the substantial design collections held in University of Illinois Chicago and the Newberry Library; recognize those in the field creating excellent work; recognize the power and influence of design on business, and; promote the professional excellence of Chicago design to a global community of students, designers and historians through the online Chicago Design Archive site.

For the first year of the Archive show, we needed to not only make designers aware of the new contest, but also lay out the goals for this and future Archive competitions. For the first year, we also opened the competition up to all works created by Chicago designers at any point of the STA’s 77-year history.

To visually encapsulate the message and emphasize the Chicago-centric nature of the competition, I paired an old Chicago-printed postcard image of an iconic Chicago brick building with a modern Chicago glass skyscraper photo. Of course the buildings relate to Chicago’s architectural legacy, and the printed postcard relates to the long-standing tradition of printing in Chicago, as well as renowned postcard printer Curt Teich & Company.

I designed the Archive logo, wrote all the text, and created all the campaign components: Call For Entries mailer, entry forms, a series of email reminder graphics, Call For Entries postcard reminders, Gala invite, Archive-branded CD, and a PDF documenting the inaugural event and all the winning entries.

PROJECT CREDITS

CLIENT // The Society of Typographic Arts
PROJECT // Call For Entries and related promotions
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers
PHOTOGRAPHY // Andrew Rogers
ILLUSTRATOR // Andrew Rogers
LINK // Chicago Design Archive