Prevue Pet Products desired an elegant, upscale package design for a new line of cat activity/hideaway centers.

I developed the Catville name, model names, tag line, wrote all the text, art directed the photography, created the typographic title treatments and skyline illustrations, and on through the final layouts. The series carries the real estate theme “Luxury Living for Sophisticated Cats” from model naming through amenities call-outs.

The graphic box for each model was designed to allow for vertical, horizontal, or end-panel presentation, allowing complete flexibility for a store’s display needs and constraints. Translated for Spanish and French.

PROJECT CREDITS

CLIENT // Prevue Pet Products
PROJECT // Packaging for a series of cat activity centers
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers
PHOTOGRAPHY // James Godman
ILLUSTRATOR // Andrew Rogers
LINK // Prevue Pet Products