The original cards were each hand drawn, and I spent hours. Early in my career, I started having cards printed, creating new, original artwork every year. It’s a treet to see them all together. (See what I did there?)
PROJECT CREDITS
CLIENT // Self
PROJECT // Annual Holiday Card
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers
PHOTOGRAPHY // Andrew Rogers
ILLUSTRATOR // Andrew Rogers
1984, 1985, 1986
Top Left : printed one color ; metallic marker added to each card
Middle : all tree elements and art cut from a newspaper, for a “recycled” card ; printed on recycled paper ; offset printing
Bottom Right : printed two color ; metallic marker added to each card ; offset printing
1987
Card incorporated a short-fold cover. Opened fully, it revealed the tree, where a snowflake was missing ; offset printing
1988, 1989, 1990
Top : postcard ; enlarged flake becomes the tree itself ; offset printing
Middle : wrote the poem ; original tree art created by stamping letters with metal type from a “Home Printing Press” set ; offset printing
Bottom Right : postcard ; original linoleum block cut ; offset printing
1991, 1992
Top Left : one of my favorites ; pen & ink, with watercolor wash ; offset printing
Middle/Bottom Right : different versions of the same original digital art from the early computer illustration days ; offset printing
1993, 1994, 1995
Left : cut shapes with ink pen ribbon weave ; offset printing
Middle : collage artwork created from torn magazine pages ; offset printing
Right : brush artwork ; offset printing
1996, 1997, 1998
Top Left : digital artwork in mod pick-up sticks layout ; offset printing
Middle Bottom : original photo ; offset printing
Right : original composition and photo ; offset printing
1999, 2000, 2001
Top Left : original illustration of tree dancing into the new millennium ; offset printing
Middle : total favorite ; original photograph with digital line art overlay ; offset printing
Bottom Right : original tree farm photograph ; offset printing (duotone)
2002, 2003, 2004
Top Left : my (brutal) attempt at calligraphy of the Chinese character for peace and tranquility ; watercolor illustration ; offset printing
Middle Right : original art created from cut sponge, with digital art overlay ; offset printing
Bottom Middle-Left : wood type letters, printed, cut up, composed ; offset printing
2005, 2006, 2025
Top Left : digital illustration; family version had names (in red) attached to each item, relating to all the parents, siblings, grand kids in the immediate family ; offset printing
Middle Right : original illustration; pen/ink with watercolor wash; childhood memory of the great tree my grandmother made, to celebrate her life and recent passing ; offset printing
Bottom Middle : composed with wood type (number sorts) and metallic borders ; letterpress printing