Goodall Hospital’s reputation in the region had fallen on hard times over previous years, and patients had been traveling out of the region to obtain their care. While Goodall Hospital had done incredible work to improve their performance in virtually all areas of their operation and were earning recognition in professional circles through awards, certifications, and accreditations, the public’s perceptions had not caught up.

I developed their theme of “Have You Been Following Goodall?”, edited their working text, created typography and image collages, and prepared a series of ads and internal hospital posters to bring attention to new initiatives, recent awards and accreditations, recent department changes and leaders, and more.

The ads and posters served as an awareness campaign to highlight all the positive changes and to promote Goodall Hospital as a trusted and reliable health care option right in the neighborhood.

PROJECT CREDITS

CLIENT // Goodall Hospital
PROJECT // Awareness Campaign
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
EDITOR // Andrew Rogers
COLLAGE ILLUSTRATION // Andrew Rogers