It was a big deal when Goodall Hospital became the first healthcare facility in the State of Maine to acquire a 64-Slice CT Scanner, and they needed an awareness campaign to let the community know (and to boast a little).

Incorporating the manufacturer’s promotional images, I created a series of bold ads, visually focused on the CT scanner, flanked by powerful typographic exclamations, and underscored with a single, focused line of text.

In addition, I created an invitation ad and postcard mailer for the Open House, and a subsequent ad/handout with more specific details, capabilities, and benefits of the powerful new scanner.

PROJECT CREDITS

CLIENT // Goodall Hospital
PROJECT // 64-Slice CT Scanner Ad series
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers