The Lake
Joslin Lake is one of a chain of spring-fed lakes in lower Michigan. Unadilla is the nearest town; Hell is a few miles down the road.
To the north sits Max’s Mall — a single-room general store selling one of everything. To the West, Howlett’s — an honest hardware store with dark corners, dusty shelves, and tools in no discernible order. In the winter, the best ice rink in the world is right out the front door.

The Founder
Andrew Rogers, founder and principle, grew up on this lake a couple of weeks every summer — a legacy which continues to this day.

A parallel tradition, and passion, is for design.

As a youth, Andrew was enrolled in art classes at the Toledo Museum of Art. Throughout high school, his reputation stemmed from his cartoons and lampoon drawings of friends and teachers. College years were spent at Michigan State University under the creative prowess of Joe Kuszai and Susan Metros.

Working through college on freelance projects, and employed immediately upon graduation, Andrew continued to refine his skills working with small creative firms and through freelance opportunities in the Lansing (MI) and then Chicago (IL) area.

Melding two lifelong affections, Mr. Rogers founded Joslin Lake Design in 1992. The firm blends the work ethic, directness, friendship, and comfort of the lake with the creative, conceptual, organizational, visual energy of design.

Throughout his career, Mr. Rogers has created focused, creative, award-winning designs: from the first-place poster for the inaugural year of MSU’s Wharton Center for Performing Arts (1983) through selections in the STA’s annual Archive shows.

The Team
Alex Gilbert joined Joslin Lake Design in 2018, and has become an integral partner in the force, with a creative mind and keen attention to detail. Alex and Andrew work well together to create solutions in both print and digital worlds.

We Still Use Our Brains… and We Like To Work…
We’re a small team, but we work hard, meet deadlines, and get a lot done. Please check out our past work and give us a call for your next project.

Every once in a while, though, don’t be surprised if our phone message says “Gone Fishing.” Those are the times we leave traffic and computers behind and go back to our roots. We’re sure you’ll understand.