Created the Kitty Power Paws name and wordmark for the line, and also name most of the individual models. Designed the graphic packaging for retail display from the front, side, or end, depending on shelf or display space and needs.

The back panel displays the item with feature call-outs, and the entire package is translated for Spanish and French.

In addition to design and layout, we write all copy, coordinate translations, handle all proofing, prepare final print-ready files, and coordinate with the manufacturer.

The packaging design became an immediate hit with retail buyers, and continues to drive strong sales.

PROJECT CREDITS

CLIENT // Prevue Pet Products
PROJECT // Packaging
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers
PHOTOGRAPHY // James Godman
LINK // Prevue Pet Products