Retail packaging for a carry-and-go pop-up playground for birds, designed to be visually impactful and friendly, and to offer consumers information about the product’s features and benefits.

The small wooden suitcase, when opened, contained a colorful pop-up park with swing, ladder, bell, and more, to keep small birds physically active and mentally stimulated. Closed, the suitcase is ready for travel or storage.

The item was awarded 2nd Place, Best In Show in the bird products category at Global Pet Expo, New Product Showcase.

PROJECT CREDITS

CLIENT // Prevue Pet Products
PROJECT // Product Packaging
AGENCY | PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Andrew Rogers
PHOTOGRAPHY // James Godman