Updated the Gloucester Stage brand with a new, dynamic logo mark. Introduced the mark with the 2015 Season and a series of show posters. For each show poster, created image concepts and compositions (for instance, “Sweet and Sad” focused on the diverging sides taken during a family dinner conversation on the tenth anniversary of the Twin Towers attack; the two wine glasses representing the towers, and the dish piles representing the city). Developed the season brochure based on the posters. The final poster (“The Workshop”) was developed for use, but replaced by “A Measure of Normalcy”, a new work by then-emerging playwright Lucas Baisch.

PROJECT CREDITS

CLIENT // Gloucester Stage Company, Gloucester, MA
PROJECT // Brand Renewal + 2015 Season Collateral
AGENCY/PARTNER // Joslin Lake Design
DESIGNER // Andrew Rogers
WRITER // Jon Wojciechowski, Jr.
PHOTOGRAPHY // iStock
ILLUSTRATOR // (digital compositions) Andrew Rogers
LINK // https://gloucesterstage.com